Hospital Purchasing — Who’s Calling the Shots?

Hospital Purchasing — Who’s Calling the Shots?

Helping my medtech clients understand clinical needs has always been at the heart of what I do. Traditionally this has been accomplished through in-depth dialogues with clinician providers—doctors and nurses on the front-line of patient care. Increasingly, however, it has become critical to include other hospital stakeholders, especially purchasing managers, in the mix. During a […]