Fortier Gruidl Associates
Market Research and Strategic Analysis for the MedTech Industry
Fortier Gruidl Associates
Market Research and Strategic Analysis for the MedTech Industry
RESULTS
The following examples of past projects illustrate our capacity to tap a variety of methods and sources and get the answers you need to support your product and business development initiatives.
Tested the value of a new insulin infusion concept through focus groups with diabetic patients
Catalogued existing and forthcoming non-pharmacologic therapies for congestive heart failure, and assessed the clinical value of early-stage technologies through personal dialogues with KOL cardiovascular surgeons
Characterized US hospital market for infection control hygiene products through on-site interviews with infection control professionals and hospital buyers
Assessed potential clinical value of a competitor’s core patient monitoring technology through interviews with KOLs in neuromonitoring
Conducted in-depth discussions with key US trauma care policy experts and nurse administrators to elucidate factors that influence adoption of emerging treatment protocol concepts
Identified critical product differentiators and prompted pivotal revision of clinical value positioning for start-up neonatal monitoring venture
Conducted large-scale survey of urologists and urogynecologists to characterize current practice standards for surgical repair of pelvic floor prolapse
Organized and moderated expert panel to assess prospective clinical research pathways to validate a surgical site infection intervention strategy
Characterized customer value drivers associated with a proposed disposable device packaging concept through large-scale surveys of nurses and hospital buyers
2110 Indiana Avenue North, Minneapolis, MN 55422 | kim@fortiergruidlassociates.com | 763.529.9075
Dependable market insight for durable business and product development solutions