Insights to break through.
Innovation. Market Access. Value Demonstration.Product Development and R&D Intelligence
Concept screening and prototype testing
Clinical validation pathway requirements
KOL panels and advisory boards
Evidence Generation and Dissemination
Meta-analyses and health economics modelling
Claims data and RWE analysis
Patient and HCP satisfaction surveys
Clinical and economic evidence assessment
Comparative effectiveness assessment
Value Insights and Communications
Payer/reimbursement landscape assessment
Value messaging/dossiers
Cost-benefit analysis
Burden of illness and treatment pathway
Market Intelligence
Market models and forecasts
Competitive landscape
Market segmentation
Emerging technology and IP landscapes
Demonstrating medtech value and accelerating business growth
Our difference
For medical products to succeed, clinicians must choose to use them, payers must provide coverage and reimbursement, and healthcare system buyers must purchase them and make them available.
FGA understands the challenges of today’s healthcare environment. As a lean organization with an insight-driven focus we are committed to providing our clients with the deep engagement required to thoroughly understand their products, markets and customers. We bring top talent and decades of experience to each client project.
Industry experience
Technology markets
- Vascular access
- Patient monitoring
- Durable medical equipment
- Laboratory diagnostics
- Interventional catheters
- Regenerative medicine
- Surgical energy devices
- Surgical soft tissue fixation
- Surgical kitting
- Blood and fluid warming
- Neuromodulation therapies
- Orthopedic fixation
Clinical markets
- Critical care
- Trauma
- Emergency medicine
- Urology and urogynecology
- Cardiology
- Infusion nursing
- Oncology
- Anesthesiology
- Cardiothoracic surgery
- General surgery
- Chronic pain
- Gastroenterology
Our team
Kim Gruidl
Principal Consultant & FounderFor more than 20 years, Kim has conducted market and technology assessments for a broad range of medtech clients, from startups to multi-national market leaders. With a combined background in engineering and marketing, Kim communicates fluently with stakeholders throughout the medtech environment and delivers relevant, tangible findings that advance her clients’ strategic objectives
Bijel Dholakia
Principal Consultant (Afya Insights)As former vice president with a global market research and business intelligence company, Bijel managed research and consulting engagements with Fortune 500 as well as small to mid-sized medtech companies and healthcare institutions. She has extensive experience helping companies inform their business growth strategies. Bijel is a highly experienced healthcare moderator and has led innovation and ideation workshops.
Contact us
Minneapolis, Minnesota 55422