Insights to break through.

Innovation. Market Access. Value Demonstration.
FGA Insights provides market intelligence and value communication services focused exclusively on medical technology and healthcare markets. Our expert team provides solutions to support value demonstration across the entire product lifecycle. We advance your strategic goals through evidence-based and context-driven research and analysis.

Product Development and R&D Intelligence

Unmet needs assessment

Concept screening and prototype testing

Clinical validation pathway requirements

KOL panels and advisory boards

Evidence Generation and Dissemination

Systematic literature reviews

Meta-analyses and health economics modelling

Claims data and RWE analysis

Patient and HCP satisfaction surveys

Clinical and economic evidence assessment

Comparative effectiveness assessment

Value Insights and Communications

Value proposition development

Payer/reimbursement landscape assessment

Value messaging/dossiers

Cost-benefit analysis

Burden of illness and treatment pathway

Market Intelligence

Stakeholder analysis

Market models and forecasts

Competitive landscape

Market segmentation

Emerging technology and IP landscapes

Demonstrating medtech value and accelerating business growth

Our difference

For medical products to succeed, clinicians must choose to use them, payers must provide coverage and reimbursement, and healthcare system buyers must purchase them and make them available.

FGA understands the challenges of today’s healthcare environment. As a lean organization with an insight-driven focus we are committed to providing our clients with the deep engagement required to thoroughly understand their products, markets and customers. We bring top talent and decades of experience to each client project.

Industry experience

FGA’s experience encompasses a broad range of technology and clinical markets

Technology markets

  • Vascular access
  • Patient monitoring
  • Durable medical equipment
  • Laboratory diagnostics
  • Interventional catheters
  • Regenerative medicine
  • Surgical energy devices
  • Surgical soft tissue fixation
  • Surgical kitting
  • Blood and fluid warming
  • Neuromodulation therapies
  • Orthopedic fixation

Clinical markets

  • Critical care
  • Trauma
  • Emergency medicine
  • Urology and urogynecology
  • Cardiology
  • Infusion nursing
  • Oncology
  • Anesthesiology
  • Cardiothoracic surgery
  • General surgery
  • Chronic pain
  • Gastroenterology

Our team

We have the agility and resources to ensure on-target, on time results. Our vetted network of collaborators and industry specialists enables us to scale our team to your project goals.

Kim Gruidl

Principal Consultant & Founder 

For more than 20 years, Kim has conducted market and technology assessments for a broad range of medtech clients, from startups to multi-national market leaders. With a combined background in engineering and marketing, Kim communicates fluently with stakeholders throughout the medtech environment and delivers relevant, tangible findings that advance her clients’ strategic objectives

Bijel Dholakia

Principal Consultant (Afya Insights

As former vice president with a global market research and business intelligence company, Bijel managed research and consulting engagements with Fortune 500 as well as small to mid-sized medtech companies and healthcare institutions. She has extensive experience helping companies inform their business growth strategies. Bijel is  a highly experienced healthcare moderator and has led innovation and ideation workshops.


Contact us

We will help you navigate the increasingly complex medtech marketplace and choose the right path to success. Get in touch to schedule a no obligation meeting.
2110 Indiana Avenue North
Minneapolis, Minnesota 55422