Medtech success begins with insights

Insight-driven medtech marketing solutions

FGA Insights provides market intelligence and marketing services to medical technology companies. We advance our clients’ business goals through highly focused market research and insight-driven strategic recommendations and communications. 

Market research

Market sizing and forecasts

Market drivers and adoption dyanamics

Customer pain points and unmet needs

Clinical and cost justification requirements 

Concept and prototype testing

User environment and requirements 


Value proposition and positioning

Market segmentation 

Go-to-market strategy

Clinical validation pathway

Competitive advantage and business strategy


Content planning and development

Product and company literature 

Multi-media advertising 

Journal articles and abstracts  

Public relations

Provider education and training








We turn insights into big ideas

—with breakthrough strategy and powerful communications fine-tuned to your market segments and target audiences

Our difference

For medical products to succeed, clinicians must choose to use them, payers must provide coverage and reimbursement, and healthcare system buyers must purchase them and make them available.

FGA understands the challenges of today’s healthcare environment. As a lean organization with an insight-driven focus we are committed to providing our clients with the deep engagement required to thoroughly understand their products, markets and customers. We bring top talent and decades of experience to each client project — no matter the size or duration.

Industry experience

FGA’s experience encompasses a broad range of technology and clinical markets

Technology markets

  • Vascular access
  • Patient monitoring
  • Durable medical equipment
  • Laboratory diagnostics
  • Interventional catheters
  • Regenerative medicine
  • Surgical energy devices
  • Surgical soft tissue fixation
  • Surgical kitting
  • Blood and fluid warming
  • Neuromodulation therapies
  • Orthopedic fixation

Clinical markets

  • Critical care
  • Trauma
  • Emergency medicine
  • Urology and urogynecology
  • Cardiology
  • Infusion nursing
  • Oncology
  • Anesthesiology
  • Cardiothoracic surgery
  • General surgery
  • Chronic pain
  • Gastroenterology

Our team

We have the agility and resources to ensure on-target, on time results. Our vetted network of collaborators and industry specialists enables us to scale our team to your project goals. 

Kim Gruidl

Principal Consultant & Founder 

For more than 20 years, Kim has conducted market and technology assessments for a broad range of medtech clients, from startups to multi-national market leaders. With a combined background in engineering and marketing, Kim communicates fluently with stakeholders throughout the medtech environment and delivers relevant, tangible findings that advance her clients’ strategic objectives

Bijel Dholakia

Principal Consultant (Afya Insights

As former vice president with a global market research and business intelligence company, Bijel managed research and consulting engagements with Fortune 500 as well as small to mid-sized medtech companies and healthcare institutions. She has extensive experience helping companies inform their business growth strategies. Bijel is  a highly experienced healthcare moderator and has led innovation and ideation workshops.



Contact us

We will help you navigate the increasingly complex medtech marketplace and choose the right path to success. Get in touch to schedule a no obligation meeting.  

2110 Indiana Avenue North
Minneapolis, Minnesota 55422